A Short Guide From Semalt On How To Promote Your Position 

  1. Introduction
  2. What is Position Promotion?
  3. SEO for Position Promotion
  4. Keyword Research for Position Promotion
  5. Content Creation for Position Promotion
  6. Conclusion


Keyword position is highly important for every online business owner. It is the key determinant for website visibility. A website that has no or low visibility will run into no sales and little revenue because fewer people can see and purchase services from the business. And though SEM (Search Engine Marketing) can get a business top visibility: featuring as the first or second result on SERPs, it stops immediately your money runs out. Besides, it is not a guaranteed way to genuinely promote your website's position. A sure way of promoting your website's position will keep you in the spotlight for a very long time. And that equals better sales and visibility. It will also benefit you better in the long run. 

What is Position Promotion?

Position promotion is the process of boosting your website's keyword ranking. It involves employing certain (highly related to SEO) tools and techniques that will help to improve the quality of the website, hence, the ranking. And the main reason you should worry about promoting your position is to maintain good visibility on search engines. If you are among the top positions, your website will appear on the first page of SERPs and would be open to interested persons (traffic) to see and click on. 

Note that a website that is of low quality can never appear on the first page. Paid search (the SEM we mentioned previously) is the only way a less-than-top website can reach the first page. A good position means that your website is unique, trustworthy, relevant, valuable, and of good quality. And automatically, these attributes would attract and magnet potential customers, hence giving you a higher probability of making more sales. 

Three concepts promote a website position. They are SEO, Keyword Research, and Content Creation. These can backfire if they are not used properly. However, learn the proper way to use them for the promotion of your website's position. 

SEO for Position Promotion

SEO is very important to position promotion, if not the most important. There are several aspects of SEO and although there are three major ones, you need to implement all the types to fully promote the position of your website ranking. 
  1. On-page SEO: This has to do with the optimization of elements within the website. This includes the content, the website structure, as well as the inbound links. It also includes the use of keywords, headline structuring, redirects, meta tags, and so on. This SEO makes sure that your website (within it) is in line with the high-ranking determinants.
  2. Off-page SEO: This is concerned with the part of a website that communicates with the outside world. Links are the main constituent of this type of SEO. It improves the reputation of your website by relating to other relevant and quality websites. One of the ways off-page SEO does this is the use of backlinks. Quality backlinks indicate a trustworthy site, and a trustworthy site ranks high. 
  3. Technical SEO: This is the technical aspect of a website's SEO. This has to do with the aspects of the website that makes it run effectively. When these elements are optimized, they'll work in the right condition and improve the site's value. Some of the elements here include page loading speed, structured data, and user experience. When you get this right, you'll rank high. But if it is done wrongly, the opposite would happen. That's why it is better to employ a professional so that quality results can be guaranteed. 
Other important SEO aspects are mobile SEO, local SEO, E-commerce SEO, and Content SEO. Mobile SEO is a website that is optimized to be mobile-friendly. This is especially important because most searchers make their search through mobile phones. So if a website is not mobile-friendly, that would lead to a drop in rankings. Local SEO is SEO that's targeted to a specific region. E-commerce SEO, as the name implies is to optimize keywords for the sales of a product or a service.

Generally, knowing all of them would help to improve your website's quality, value, and potential to generate more traffic naturally (organically). 

Keyword Research for Position Promotion

This is another way by which you can promote the position of your website for certain keywords. In the real sense, keyword research used to be a tool within off-page SEO because it also has to do with the relationship of a website with its environment. Keyword research educates on the latest and most relevant topics and terms. Results from keyword research determine the topics for your on-page content. So what are the steps to successful keyword research?

Determine the basic keyword used in your niche

To generate more keywords that would keep you seen, you need to start at the basics. And it is not far-fetched. It's simple. If your website is based on cooking and catering services, your basic keywords could be cookbook, baking, recipes, and so on. To find the keywords that are attached to your niche, you can use a keyword generator.

Check what your competitors are doing

People use to say that if you want to know how to do something more effectively, study those that have done it before you. Using an online comparison platform like Semalt's, you can monitor what your competitors are doing. You can also tap from their strategy to build yours. You will also be able to see how they have used similar keywords to write top-quality content.

Find keyword gaps to write on

This is the next step after checking what keywords your competitors are using and how they are using them. If you used Semalt to check on your competitors, it'll also mention what keywords they have missed as well as some gaps you can take advantage of. With this tool, you can capitalize on what they have omitted and improve your ranking. You can also look for relevant keywords they don't currently rank for, and leverage on it.

Content Creation for Position Promotion

This is the final aspect that is sure to promote your website's position and ranking. Content creation refers to the production of several content types including texts, audio, or video. Text is the most popular resort for websites (especially startups). It is also the easiest medium to attach researched keywords. And these keywords make it easy for Google to locate your website when people search for the keyword. But remember not to add too many varieties of keywords nor make one keyword appear too many times. 

Apart from spamming the keywords, there are other things to look out for during content creation to guarantee a promoted website ranking.

Write for Human Beings

This is a critical part of Google's guidelines for a site that's worth being ranked high. It is easy to be carried away by all the technicalities and rules of ranking high and forget to provide value for your readers. Your content must not only carry value but must be focused, should sell your products or services, and should answer your audience's questions. It should also be targeted at your audience. To ensure that your content remains relevant, you also have to keep updating it.

Keep it brief but hook your reader

There is no need to create a long story before getting to the point. Good content is brief and focused. But at the same time, it hooks your reader and gives them a reason to go on. 

Again, provide value

This cannot be overemphasized. While creating content that will put you up front, make sure that you are providing value for your readers in the clearest way possible. Your content should be structured and organized for easy understanding. While drafting your content, you can add infographics to visualize your points. When providing a solution for a problem, provide step-by-step solutions. Tips and tricks are also good information to add to your content. And finally, remain unique. Don't try to plagiarize another person's content. Use easy-to-understand words alone and don't try to impress with ambiguous words. When explaining a term, try to write like you are talking to a customer and not a fellow professor. 


Promoting your position is a full-time job. And if you don't invest your whole time into it, you might end up digging a pit for yourself. That's why many businesses are advised to employ these services including website auditors, SEO experts, content writers, and so on. However, you can save costs and hire a company that is experienced in all three. Companies like Semalt have SEO experts, content writers, and webmasters on their team. With them, you can have it all in one place.